Make it easy to understand, highlighting the benefits of opting in. Often landing pages work better if you give the reader something valuable for opting in such as a report, an e-course or something else relevant to your website. Try to arouse the visitors curiosity. Build their eagerness to receive more information from you by email or through your website.
Keep the Opt-in Form As Brief As Possible - The best opt-in form requests only the first name and their email address. When you request more information than email list that, people tend to click away. People are concerned about getting numerous telephone calls or identity theft. Depending upon the nature of your online business, you may need to request more information such as a last name or a telephone number. You may get by having this extra information as optional.
Nevertheless, the less information you request the more opt-ins you will get. Also be sure to have a clear, honest disclaimer about not renting, selling, or sharing their information. Let them know that they can unsubscribe at any time. 4. Focus On a Quality Not Quantity - Contrary to popular advice, the size of your opt-in list is not the most important goal to strive for. Your desire is to slowly build a list of targeted consumers who are looking for what you provide.