It Is What Is Known as Email Address Engine Optimization

But, what exactly is SEO and how should we work on it? The two basic factors that a search engine relies on to rank a page are authority and relevance: Authority: it is basically the popularity of a website. The more popular it is, the more valuable the information it contains. This factor is based on the user's own email address and that is why search engines give it more importance. Relevance: is the correspondence that must exist between the keywords entered by the user when consulting the search engines and the content and code of the web page that has been accessed through the search results. The more relevant you are to the searches that users do, the more presence you will have on search email address results pages. Differences between SEO On-site and SEO Off-site On-site SEO has to do with relevance, with the need for the web to be optimized so that the search engine understands the main thing, the content. On-site SEO includes: Keyword optimization. Loading time. User experience. Code optimization. URL format. For its part, off-site SEO focuses on factors external to the website. Here, the most important factors are: Number and quality of links. Presence in social networks. Mentions in local media. brand authority.

Performance in search results (the CTR of the results in a search engine). Black Hat SEO o White Hat SEO Black Hat SEO: in this case, it is about improving the search engine positioning of a certain web page with techniques that contradict the search engine guidelines. Some examples are: Cloaking, Spinning, SPAM in forums and blog comments or Keyword Stuffing. White Hat SEO: actions that comply with search engine guidelines to position a email address page in search results. Techniques that seek to make a page more relevant for search engines, providing value for users. How search email address in two steps Tracking The search engine travels the web crawling with so-called bots , which move through the pages thanks to the links. For this reason, at Optimizaclick we insist on the importance of betting on a good link structure. The bots go from one to another collecting data about the web pages. Data that they then provide to their servers.

The bots decide which pages to visit and how often and how long to crawl that web. That is why it is key to have an optimal loading time and updated content. Additionally, search engine bots can be email address from crawling certain pages via the “robots.txt” file. Indexing When the bot has crawled a website and collected the necessary information, these pages are included in an index where they are ordered according to content, authority and relevance. Search engines base their indexes on aspects such as the date of publication or the presence or absence of images, videos and email address. Great importance is attached to the quality of the content. With pages crawled and indexed, algorithms come into play . They are the computer processes that decide which pages appear before or after in the search results. Once the search has been carried out, the algorithms review the indexes to know which are the most relevant pages.